Experience the Stylish
Side of Italy
Discover secret designer boutiques, private vintage ateliers, and Italian artisans — all guided by our expert personal stylists.
Our shopping tours
Explore our shopping tours in Florence, Milan, Rome and Venice and step Inside Italy’s iconic style.
We Work With
We work with some of the most reputable partners in the travel and fashion sectors.
If you’re a travel agent and would love to offer your clients truly unique tours and luxury experiences in Italy, drop us a line at info@ff-tour.com and we’ll share our catalogue.
About Us
Alice Cozzi is the founder of FF Tour, the first company in Italy specializing in premier luxury personal shopping tours and cultural experiences. Over the past 6 years, FF Tour has crafted bespoke experiences for discerning travelers, offering exclusive access to Italy’s top designers, private ateliers, and hidden fashion gems.
Before launching FF Tour, Alice has gained extensive experience in luxury fashion, working for some of the most famous international fashion brands.
She has been honored with numerous awards and fellowships from prestigious institutions, including Smith College, MA, and University of Reading, UK. Named by Travel & Leisure, local fashion insider.
Every tour is designed to leave a lasting impression, with a focus on exclusive access, expert guidance, and immersive cultural experiences.
With a growing audience of fashion enthusiasts and luxury travelers, FF Tour continues to share insights, tips, and behind-the-scenes access to Italy’s most coveted fashion destinations. Read more about us here.
Craft Something Unforgettable: Exclusive Artisan Workshops Await
Perfume Workshop
Design your signature scent from scratch. Blend exquisite fragrances under expert guidance and take home your personal luxury perfume.
Leather Workshop
Craft a luxury leather wallet with your own hands. Expert guidance, premium materials, and a masterpiece you’ll cherish forever..
Marbling Workshop
Turn ordinary paper into extraordinary art. Learn the centuries-old technique and create your own vibrant, one-of-a-kind designs..
Can’t Make It to Italy?
Explore our exclusive collection of curated digital guides to live Italy like a local.
Book an Online Consultation
Skip the tourist traps. Have one of our fashion experts plan for you Italy’s exclusive shopping spots, hidden gems, and boutique experiences tailored to you.
Got Questions?
We’ve got answers!
Discover everything you need to know — from what to wear to fully enjoy the tour, to where to meet.
more than
3.000
local shops
more than
10.000
fashionistas served
more than
5.000
pairs of shoes tried on
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